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Fashion retailer

If we haven’t officially met, my name is Yifat Jovani, and I know Fashion. Not only have I built a successful women's clothing line brand, but I’ve also helped hundreds of women reclaim their true style confidence again!

​The biggest style mistake women make is trying to dress to fit society's expiation.

Finding and establishing your own style is so important because it tells the world more about your authentically dominant message.

It also makes you feel your best and most confident!


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